Why bitcoin matters to your business
Just like smartphones and the internet before it, bitcoin is something that might seem insignificant today but could become a part of everyday life sooner than you think.
As with other disruptive technologies, business owners need to be ready for this change in order to accommodate their current and future customers.
What is bitcoin?
If bitcoin seems mysterious or tricky, don’t worry — most people can’t explain how credit cards work, but use them every day!
Simply put, bitcoin is a way of storing and transferring value digitally. Imagine combining an email address with a bank account. Bitcoin runs on a network called the Blockchain, which is a ledger of all transactions globally. Unlike other currencies, which are controlled by a central bank, no one party controls the ledger; it is autonomous and spread out of over hundreds of thousands of computers that ensure it remains secure.
So what does bitcoin mean?
Cheaper money
Now, to transfer currency involves multiple parties — when money passes from your customer to you digitally, it usually involves at least two banks, the networks they maintain, the staff, the rent and other overheads.
In the bitcoin network, the Blockchain is automated and the only people involved in a transaction is the sender and receiver. That lowers the cost of managing and moving money.
These savings can then be passed to you as a business owner. One Australian car manufacturer, Tomcar, has saved more than $100,000 this year alone from paying their international suppliers in bitcoin!
Faster money
Bitcoin also means faster money. In Australia, merchants who use CoinJar are able to transfer to their bank accounts immediately when their customers are paying with bitcoin, because the payment is instantly verified. That means when a customer pays a merchant in bitcoin today, they have the AUD balance in their bank account tomorrow.
Global money
Money, as it stands now, doesn’t work on a global scale. Businesses can be hamstrung when moving money across country borders, using antiquated systems, and transactions can take days or even weeks.
Bitcoin allows you to move any amount of value, for a few cents, instantly, and convert to a local currency using exchanges like CoinJar. We have businesses that use CoinJar simply to transfer funds to Australia for internal operating costs, because of the lower fees and faster turnaround.
Your money
Most importantly, bitcoin is your money. It acts like cash for the internet — once a transaction is complete, it is truly complete. This means that once you have received value from a customer, they cannot take that value back. Transactions are not reversible.
This puts the onus on the business to settle a customer’s problem, but also means that disputes don’t impact cashflow.
New money
Bitcoin has already given rise to new markets. A huge portion of the world is underbanked, but bitcoin is a system that requires very little infrastructure or setup. This gives new markets access to digital finance tools and will lead to whole new markets springing up. If you could position your business to capture these markets, wouldn’t you?
What does this mean for you?
Bitcoin is simply a new to move digital value, but it’s more efficient than anything else that exists now. Businesses like CoinJar are already building products that take advantage of this network, and pass the benefits on to you. This means you can take advantage of faster and cheaper money, without having to be too technical.
As a business, it’s best to ensure that you aren’t caught up by the transition. Just as with social networking, which wasn’t even a consideration for businesses five years ago, bitcoin could potentially become a new digital tool that they must adopt in order to be relevant and competitive.
While bitcoin might not be on your radar right now, the day a potential customer comes in and asks, “do you take bitcoin?”, you want to make sure the answer is yes.
Read here to learn how to accept bitcoin in your business through CoinJar.
- Samuel Tate.
Don’t invest unless you’re prepared to lose all the money you invest. This is a high‑risk investment and you should not expect to be protected if something goes wrong. Take 2 minutes to learn more: www.coinjar.com/uk/risk-summary.
Cryptoassets traded on CoinJar UK Limited are largely unregulated in the UK, and you are unable to access the Financial Service Compensation Scheme or the Financial Ombudsman Service. We use third party banking, safekeeping and payment providers, and the failure of any of these providers could also lead to a loss of your assets. We recommend you obtain financial advice before making a decision to use your credit card to purchase cryptoassets or to invest in cryptoassets. Capital Gains Tax may be payable on profits.
CoinJar’s digital currency exchange services are operated in Australia by CoinJar Australia Pty Ltd ACN 648 570 807, a registered digital currency exchange provider with AUSTRAC; and in the United Kingdom by CoinJar UK Limited (company number 8905988), registered by the Financial Conduct Authority as a Cryptoasset Exchange Provider and Custodian Wallet Provider in the United Kingdom under the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017, as amended (Firm Reference No. 928767).